The Yankees Are Shaking Up The Ticket Game

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If you haven’t heard by now, the New York Yankees are changing the way people enter the stadium for games. No longer will you be able to get in using one of those printed tickets that have become so overwhelmingly popular. What this means, in effect, is the Yankee organization essentially cutting ties with third-party brokers, like StubHub.  You must have a hard stock ticket or use a mobile ticket through an app on your cellphone.

This is big news in the world of tickets.  I don’t know about a lot of you, but almost every sporting event I attend is with a ticket that was purchased online and printed off.  This is mostly for two reasons: one is that I don’t want to pay the extra money to have the physical ticket shipped to my house, nor do I trust that it will get there safely or in time. Secondly, I don’t trust the mobile app tickets. God forbid you break your phone tailgating, the scanner can’t read the screen or any other possible bad outcome. I just don’t like it.

The Yankees are claiming this is a move to protect the fans, saying it will cut down on fraud and ticket scalping.  This is something that I could get behind, and I am sure that this is actually playing a small roll in this decision, but anyone with half a brain knows this PR “reason” is complete bullshit.

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The Yankees are trying to cut ties with StubHub once and for all, and this is the one big step they needed to take in order to do that.  They do not like their tickets getting sold by third-party vendors, at all.  This is especially true in the Yankees scenario because they have their own re-sale website, where ticket holders can sell their tickets to other fans, thus allowing the Yankees to better control the market.  New York also has a big time deal with Ticketmaster, and people know that if you want a cheap ticket the morning of a game, you aren’t going to Ticketmaster and paying face value for it.

At the end of the day, this is nothing more than a shrewd business move by the best business in baseball.  They know they sell the most tickets of any franchise and this kind of move isn’t going to stop people from coming to the stadium.  This is a power move, allowing the organization to better control the one aspect of the business of owning a franchise that is almost uncontrollable, and that is the sale and resale of tickets.

It’s not the end of the world for fans, but it is definitely an inconvenience and one that will make many, like myself, a little more aggravated when buying a ticket.

 


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